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Renungan
“If today were the last day of my life, would I want to do what I’m about to do today?”


Thursday, May 21, 2009

What is Marketing?

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1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing.
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2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. "Marry him." - That's Advertising.
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3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me” - That's Telemarketing.
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4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you "Marry Me?" - That's Public Relations.
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5. You're at a party and see gorgeous girl. She walks up to you and says: "You are very rich! "Can you marry ! Me?" - That's Brand Recognition.
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6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback.
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7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's demand and supply gap.
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8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him - That's competition eating into your market share.
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9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!", your wife arrives. - That's restriction for entering new markets.
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PPB3K is market based on all elements mentioned above!

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